MEET JEN

Professional Makeup Artist, Educator & Founder

**Hi! It’s me, Jen —**
I want women to know their beauty inside and out. As a makeup and skincare expert, educator, and speaker, and the founder of Sam & Maddy Makeup, I’ve worked with the biggest beauty brands in the industry. I’ve also trained countless makeup artists and skincare professionals around the world on how to use makeup to mimic how you look when you are your healthiest — you know, that radiant dewy skin you get after a yoga workout or an amazing night’s sleep. That’s the refreshed, luminous look we create.

MY MAKEUP MANTRA

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Makeup shouldn’t be used to mask or hide you. It should be used to enhance, highlight and to reveal your own unique authentic beauty.

That simple shift in perspective takes makeup from being something superficial we hide under to a powerful tool that enhances our best features and allows us to step up and out into the world with more confidence than ever before.

Let’s go deeper.

I know my self worth and I want every other female to know theirs as well. It starts with being the best version of ourselves. Through my products and trainings, I show women what’s possible when you use makeup as a tool to shine. And guess what? We have so much fun in the process. I can’t wait to work with you!

More Makeup Mantras and ‘Jennisms’

Less makeup, more GLOW.

When you love yourself you naturally GLOW.
Makeup is a mood-booster that can take you to new heights.
It’s time to step out of your box and into a new world of possibilities.
You are your biggest asset. Investing in yourself is your BEST investment.
Stop hiding and start shining. You deserve to be seen.
Makeup is an access to the most confident, radiant, unstoppable YOU.
Own your beauty inside and out.
The more you grow, the more you GLOW.
Always find a way to YES!
Beauty is an INSIDE job.

In addition to offering virtual and in-person consults, I host educational workshops that empower women to use makeup as a tool to unleash their inner glow.