“By teaching clients how to embrace their unique features, I help them unleash a strong, radiant, and beautiful version of themselves – one who is genuinely comfortable in her skin.” — Jen Cayle Gaum
“For centuries, makeup has been used primarily to cover up flaws and hide our true selves. We've been creating an illusion of perfection rather than celebrating our own unique beauty.
But it's finally time to make a shift in this mindset.
Makeup is more than just a tool to create an artificial sense of beauty!
When you tap into the authentic power of makeup, you'll find that it's so much more than just something to cover our imperfections.
It is a way to enhance and highlight our natural beauty, and boost our self confidence.” Jen Cayle Gaum
My Mission:
To empower and inspire women to take on the world by using makeup to accentuate their natural features rather than masking and hiding them.
Jen is passionate about Empowering & Educating women to be the best version of themselves by ensuring makeup is used to enhance, brighten & highlight
— illuminating their inner GLOW —
MAKEUP FOR TEENS
The perfect makeup lesson to teach all the young ladies in your life how to apply makeup properly (before TikTok does) setting the tone for a lifetime of empowered beauty.
THE BEAUTY REFRESH
If you struggle to create a look that feels naturally flawless, despite having many beauty products and you still feel clueless about what products to use and how to use them, then this service is for you.
SPECIAL EVENT MAKEUP
If you want to make a striking impression on your next big event, then let me apply your makeup. I'll make sure you feel like a million bucks – because you deserve it. Book your appointment now!
Jen wants to disrupt the harmful makeup industry narrative of covering + concealing
-
EDUCATE
Jen spent years training professionals, and now she wants to educate all women on her authentic approach to beauty. It’s not about fixing, it’s about highlighting.
-
EMPOWER
Jen’s trademarked techniques, custom-made products and personalized services will level-up how you look, feel and show up in the world. You deserve it!
-
GLOW
The foundation of her Flushed Yoga Glow ™ technique and the core concept of her method, Jen believes the key to beauty is nurturing your inner and outer GLOW.
“
“When you look better, you feel better — and do better.”
JEN CAYLE GAUM
JEN IS KNOWN FOR HER ABILITY TO INSPIRE CONFIDENCE, BUILD ESTEEM AND LIGHT WOMEN UP FROM THE INSIDE OUT
MEET JEN
JEN CAYLE GAUM is a professional makeup artist and beauty expert/educator with 20+ years of experience helping women GLOW. Jen has worked with the biggest brands and names in makeup, skincare and dermatology, developing and teaching her trademarked approach to beauty — revealing clients’ authentic glow by highlighting their unique beauty & igniting their inner confidence, so they face the world feeling like the Wonder Women they are.
“Jen says, “makeup doesn’t have to be complicated or intimidating. It should be simple enough to do every single day. I’ll teach you quick and easy ways to make your skin GLOW while still looking like yourself, so you can walk away with the skill and confidence to do it on your own!””
CHARITY
OUR BE A GOOD COOKIE LIPGLOSS is HERE! We are GIVING 50% BACK FROM EVERY SALE TO COOKIES FOR KIDS CANCER HELP RAISE MONEY FOR PEDIATRIC CANCER RESEARCH
“There is nothing better than raising money for a good cause, especially with my kids.”
We are all so busy, but that doesn’t mean we can’t find a little time to support and give back to those in need. Since Jen’s two children were very young, they have been involved with Cookies For Kids’ Cancer, helping to raise money for pediatric cancer research.
Make a donation directly to cookies for kids’ cancer and help raise money for pediatric cancer research HERE
EXPERIENCE
She has worked with the world’s most prestigious beauty brands including
